The Holiday Masa Pilgrimage: A Tamale Tradition at Amapola Market
As the holiday season approaches, the bustling Amapola Market in Downey, California, transforms into a pilgrimage site for families eager to uphold a cherished culinary tradition. Each year, tens of thousands flock to this beloved grocery store to purchase freshly produced masa, the essential dough for making tamales—a festive staple in many Latin American households.
On December 23, 2025, the lines at Amapola Market stretched around the parking lot as dedicated shoppers waited for hours to secure their masa. Among them was Christina Chavarria, who had already prepared nearly 200 tamales but returned for more masa, drawn by its unbeatable quality. “It’s always seasoned perfect, ready to go,” she remarked, embodying the sentiment shared by many who consider Amapola’s masa a holiday essential.