The Rise of Podcasting at The Wall Street Journal: A Conversation with Patterson
In the ever-evolving landscape of media, podcasts have emerged as a powerful tool for storytelling and information dissemination. At the forefront of this audio revolution is The Wall Street Journal (WSJ), which has seen a remarkable transformation in its podcast offerings since 2023, under the leadership of Patterson, the new head of audio.
Patterson’s transition from the Standards and Ethics team to the audio realm has not only invigorated WSJ’s podcasting approach but has also resulted in significant growth. The Journal, WSJ’s flagship podcast, has become a formidable competitor to its crosstown rival’s popular show, The Daily. Under Patterson’s guidance, listener volume across the WSJ audio network has surged by an impressive 20 percent year-over-year, showcasing the growing appetite for quality journalism in podcast form.