The Future of Google Hardware: A Look at What Could Be
In the ever-evolving landscape of technology, Google has made significant strides with its hardware offerings over the years. However, many tech enthusiasts feel that the company has entered a more conservative phase, especially when compared to its earlier experimental endeavors. Remember Google Clips? This innovative device, which leveraged artificial intelligence to capture key moments, showcased Google’s willingness to push boundaries. Yet, since then, the Made by Google initiative has shifted towards more traditional product categories, leaving many to wonder what the future holds.
Currently, Made by Google encompasses a variety of product categories: Phones, Tablets, Watches, Fitness Trackers, Earbuds, Cameras/Doorbells, Thermostats, Wi-Fi devices, Speakers/Displays, and Streamers. While these offerings are robust, there is a palpable sense that Google could venture into more innovative territory.
One area ripe for expansion is Wear OS watches. After four generations, there is a growing demand for a more rugged or fitness-focused model. While the functionality may not differ significantly from existing models, design could be the key differentiator. A larger case could accommodate additional health sensors and a more substantial battery, enhancing the user experience. The inclusion of emergency satellite capabilities in the Pixel Watch 4 hints at Google’s commitment to advancing health and safety features.
Looking ahead, the next major portable device from Google is likely to be a laptop or 2-in-1 convertible running desktop Android. The market is shifting towards premium offerings, and a Pixel Laptop could fill that niche, complementing the existing product lineup. However, the abandonment of accessories like a pen and keyboard for the Pixel Tablet raises concerns about Google’s commitment to creating a versatile ecosystem. The cancellation of these accessories disappointed many users who hoped for an enhanced experience.
In the realm of audio, if Google were to develop over-the-ear headphones, comfort and all-day wearability would likely take precedence over premium features. Such a device could serve as an assistive tool, integrating seamlessly with Google’s Gemini AI.
Conversely, some product categories seem to be off the table for the foreseeable future. Glasses, for instance, appear to be sidelined as Google focuses on maturing existing technologies. The anticipated Pixel Glass or Google Lens may not materialize until the market evolves further. Additionally, dedicated AI devices, akin to those from competitors like Humane, are unlikely to emerge, as Google believes that the future of AI will be integrated into smart glasses, with smartphones remaining central to the digital experience.
Interestingly, there are whispers that Google has developed a Find Hub tag or tracker but decided against releasing it, likely due to concerns over privacy and brand reputation. This raises questions about the company’s strategy and its willingness to take risks in the hardware space.
One potential addition that could enhance Google’s offerings is a Pixel Bluetooth speaker. Many users express frustration with the limited controls on current portable speakers, and a Google-designed speaker could prioritize functionality while supporting Google Cast for easy setup anywhere. The integration of contact-based or wireless charging would also align with modern user expectations.
As we look to the future, it’s clear that Google has a wealth of opportunities to explore in the hardware realm. While the company may currently be in a conservative phase, the potential for innovation remains high. With a commitment to user-centric design and advanced technology, Google could once again become a leader in hardware innovation, capturing the imagination of tech enthusiasts and everyday users alike.