Susan Kare's New Collection: A Retro-Inspired Tribute to Iconic Design

In a delightful fusion of nostalgia and modern craftsmanship, legendary designer Susan Kare has unveiled a new collection of 32 retro-inspired icons that transcend the digital realm. Collaborating with Asprey Studio, Kare’s “Esc Keys” collection features mechanical keyboard keycaps and wearable pendants, each adorned with charming 8-bit pixel art illustrations. From playful depictions of dogs and plants to representations of mail and coffee, these designs are sure to resonate with fans of Kare’s iconic work.

Kare, renowned for her contributions to the original Macintosh personal computer operating system, crafted many of the early icons that defined user interfaces. Her creations, including the beloved “Happy Mac” boot-up icon and the floppy disk file save symbol, have become symbols of the early computing era. The new Esc Keys collection pays homage to this legacy while inviting users to appreciate the joys of life beyond their screens.

According to Kare and Asprey Studio founder Alastair Walker, each design in the collection carries a “hidden meaning” that reflects activities people enjoy outside of their keyboards. This thoughtful approach adds a layer of depth to the collection, making it not just visually appealing but also rich in personal significance.

Crafted from silver or gold-coated silver, each limited-edition piece ranges from 30 to 120 units, ensuring exclusivity for collectors. However, this rarity comes at a price, with silver computer keys starting at $650 and gold vermeil pendants reaching up to $2,064. For those seeking solid gold options, they are available upon request. Each item also includes a blockchain-inscribed digital artwork to verify ownership and provenance, merging traditional artistry with cutting-edge technology.

While the prices may be steep, the designs are undeniably charming and eye-catching. Kare’s ability to blend nostalgia with contemporary aesthetics continues to captivate audiences, as seen in her previous collections. Her website features prints of her original Macintosh designs, and in 2014, she offered hand-painted Jolly Roger pirate flags inspired by her own creation for the Apple campus, with prices soaring up to $2,500.

As technology evolves, Susan Kare’s work serves as a reminder of the beauty and creativity that can emerge from the intersection of art and innovation. The Esc Keys collection not only celebrates her storied past but also invites a new generation to appreciate the artistry behind the icons of their digital lives.