Boston Legacy Football Club: A New Era for Women's Soccer in Boston
In an exciting development for women’s soccer, Boston’s 2026 National Women’s Soccer League (NWSL) expansion team has officially rebranded itself as “Boston Legacy Football Club.” This announcement comes five months after the initial branding rollout, which was met with considerable backlash from fans and the community.
The franchise was originally introduced last October under the name “BOS Nation FC,” accompanied by a marketing campaign titled “Too Many Balls.” This campaign aimed to highlight the lack of women’s professional sports in Boston, but it quickly fell flat, leading to the removal of most marketing materials within 24 hours. The name “BOS Nation” was intended as a clever anagram for “Bostonian,” but it failed to resonate with supporters.